Here’s a little reality check about what your newsletter is not for… It’s not for talking about how great your organization is. It’s not for writing about the new staff you … More How to Create Donor Newsletters…That Don’t Suck »
At some point during every election year, I usually hear nervous fundraisers worrying about the impact the election will have on their revenue. I’m here to tell you—you have little … More Fundraising in an Election Year: Much ado about (almost) nothing »
It’s not news that the nonprofit sector has a donor retention problem…you’ve likely heard about this “leaky bucket” phenomenon. You know, the one where we’re losing donors at such a high … More How to Increase Donor Loyalty: Donor Commitment Series (part 3 of 3) »
Fundraisers, we’re back at it with the second installment of the Donor Commitment Series… Last week, you learned three questions for identifying the most committed donors to your organization. Today, … More Evaluate Your Donor Relations: Donor Commitment Series (part 2 of 3) »
If you’re reading this, it’s hard to imagine you don’t know the abysmal donor retention rates plaguing the nonprofit sector. The Fundraising Effectiveness Project measured retention at 45.5% in 2017, … More How to Identify Your Best Donors: Donor Commitment Series (part 1 of 3) »
Want a chance at increasing revenue by 42%? Here’s something to try… But first, the backstory: Many nonprofits already know the value of giving concrete examples for what donations of different … More How Donors Choose: One choice that’ll increase revenue »
Greetings, my fundraising friends! Those of us who love dogs know they are a constant source of life lessons; in fact, most dog trainers will admit their classes focus more … More Everything I Know About Fundraising I Learned From My Dog, Part 2 »
Hello fabulous fundraisers, Five years ago, I wrote what has become my most popular and most remembered article: Everything I Know About Fundraising I Learned From My Dog. To bring … More Everything I Know About Fundraising I Learned From My Dog, Part 1 »
