Last week, we talked about the ideal “thank you” call… a brief, pleasant surprise that starts the essential work of building relationships with your donors. Like that call, your sincere, … More Anatomy of a “Thank You” Letter: Donor Gratitude Series (part 3 of 4) »
Okay, so you read the introductory post in my Donor Gratitude Series, right? And hopefully you’re more convinced than ever that you must make “thank you” calls an integral part of … More Anatomy of a “Thank You” Call: Donor Gratitude Series (part 2 of 4) »
The number one reason supporters stop giving to organizations is because they don’t think their donations make a difference. There are so very many reasons donors might have for not … More Thanking Your Donors: What We’ve Got Here Is a Failure to Communicate
Donor Gratitude Series (part 1 of 4) »
Here’s a little reality check about what your newsletter is not for… It’s not for talking about how great your organization is. It’s not for writing about the new staff you … More How to Create Donor Newsletters…That Don’t Suck »
It’s not news that the nonprofit sector has a donor retention problem…you’ve likely heard about this “leaky bucket” phenomenon. You know, the one where we’re losing donors at such a high … More How to Increase Donor Loyalty: Donor Commitment Series (part 3 of 3) »
Fundraisers, we’re back at it with the second installment of the Donor Commitment Series… Last week, you learned three questions for identifying the most committed donors to your organization. Today, … More Evaluate Your Donor Relations: Donor Commitment Series (part 2 of 3) »
Greetings, my fundraising friends! Those of us who love dogs know they are a constant source of life lessons; in fact, most dog trainers will admit their classes focus more … More Everything I Know About Fundraising I Learned From My Dog, Part 2 »
Hello fabulous fundraisers, Five years ago, I wrote what has become my most popular and most remembered article: Everything I Know About Fundraising I Learned From My Dog. To bring … More Everything I Know About Fundraising I Learned From My Dog, Part 1 »
Calling supporters to thank them for donating… this is one of those things that we know we should do, but often don’t. Despite study after study proving it’s well worth … More “Thank You” Calls Now Will Bring Year-End Fundraising Success »
