While they shouldn’t be the heart of your fundraising appeal, there are two important messages you want to send to your supporters between now and December 31st. One relates to … More Don’t Forget the Fine Print:
Important tax messages for donors »
Given the amount of talk you hear about online giving, you’d think a significant amount of donations were being made this way. Not so much… Even though online giving is … More Getting Real About Online Giving: Direct mail’s demise has been greatly exaggerated »
Are you sending a fundraising appeal but not doing any follow-up? Then you’re missing an opportunity to personally connect with your donors…and leaving a lot of money on the table. … More What to Do After Your Appeal Hits the Mail: Direct Mail Bootcamp (part 4 of 4) »
You know you need to write your year-end appeal letter but sometimes it’s hard to know where to start. Here are some questions to get you thinking… What’s the problem … More Seven Questions to Ask Before You Start Your Year-End Appeal: Direct Mail Bootcamp (part 3 of 4) »
Last week, I walked you through two appeals letters I’d received—one good, and one…not so good. Today, for your second installment of the September Direct Mail Bootcamp, I’ve got a … More Assessing Your Fundraising Appeal: Direct Mail Bootcamp (part 2 of 4) »
I get a LOT of solicitation letters in the mail. That’s not a complaint. It actually makes me better at my job. In fact, my prime motivation for donating to … More Don’t Make These Mistakes with Your Year-End Appeal: Direct Mail Bootcamp (part 1 of 4) »
Want a chance at increasing revenue by 42%? Here’s something to try… But first, the backstory: Many nonprofits already know the value of giving concrete examples for what donations of different … More How Donors Choose: One choice that’ll increase revenue »
