Here’s something you may not realize: first-time donors aren’t really donors. They’re just fresh, hot prospects. To consider them donors overlooks the fact that most of these folks feel little, … More Special Love for First-time Donors: Donor Gratitude Series (part 4 of 4) »
Last week, we talked about the ideal “thank you” call… a brief, pleasant surprise that starts the essential work of building relationships with your donors. Like that call, your sincere, … More Anatomy of a “Thank You” Letter: Donor Gratitude Series (part 3 of 4) »
Okay, so you read the introductory post in my Donor Gratitude Series, right? And hopefully you’re more convinced than ever that you must make “thank you” calls an integral part of … More Anatomy of a “Thank You” Call: Donor Gratitude Series (part 2 of 4) »
The number one reason supporters stop giving to organizations is because they don’t think their donations make a difference. There are so very many reasons donors might have for not … More Thanking Your Donors: What We’ve Got Here Is a Failure to Communicate
Donor Gratitude Series (part 1 of 4) »
