Last week, we talked about the ideal “thank you” call… a brief, pleasant surprise that starts the essential work of building relationships with your donors. Like that call, your sincere, … More Anatomy of a “Thank You” Letter: Donor Gratitude Series (part 3 of 4) »
The number one reason supporters stop giving to organizations is because they don’t think their donations make a difference. There are so very many reasons donors might have for not … More Thanking Your Donors: What We’ve Got Here Is a Failure to Communicate
Donor Gratitude Series (part 1 of 4) »
It’s a new month and Penny’s back with some delicious morsels of fundraising advice… (Find tips 1-8 and 9-16 in the archives.) 17. Personalized communications get a better response. If … More Everything I Know About Fundraising I Learned From My Dog, Part 3 »
At some point during every election year, I usually hear nervous fundraisers worrying about the impact the election will have on their revenue. I’m here to tell you—you have little … More Fundraising in an Election Year: Much ado about (almost) nothing »
It’s not news that the nonprofit sector has a donor retention problem…you’ve likely heard about this “leaky bucket” phenomenon. You know, the one where we’re losing donors at such a high … More How to Increase Donor Loyalty: Donor Commitment Series (part 3 of 3) »
Fundraisers, we’re back at it with the second installment of the Donor Commitment Series… Last week, you learned three questions for identifying the most committed donors to your organization. Today, … More Evaluate Your Donor Relations: Donor Commitment Series (part 2 of 3) »
If you’re reading this, it’s hard to imagine you don’t know the abysmal donor retention rates plaguing the nonprofit sector. The Fundraising Effectiveness Project measured retention at 45.5% in 2017, … More How to Identify Your Best Donors: Donor Commitment Series (part 1 of 3) »
Greetings, my fundraising friends! Those of us who love dogs know they are a constant source of life lessons; in fact, most dog trainers will admit their classes focus more … More Everything I Know About Fundraising I Learned From My Dog, Part 2 »
Hello fabulous fundraisers, Five years ago, I wrote what has become my most popular and most remembered article: Everything I Know About Fundraising I Learned From My Dog. To bring … More Everything I Know About Fundraising I Learned From My Dog, Part 1 »
