Being successful in fundraising requires knowing what your donors care about and why. And not because you think it’s going to serve you or your organization. But because you truly … More Getting To Know Your Donors: Questions For Supporters & Prospects »
Here’s something you may not realize: first-time donors aren’t really donors. They’re just fresh, hot prospects. To consider them donors overlooks the fact that most of these folks feel little, … More Special Love for First-time Donors: Donor Gratitude Series (part 4 of 4) »
I don’t like to post things that could cause panic but this is too important to not talk about… The Fundraising Effectiveness Project recently released their second quarter report for … More Donor Retention in a Free-Fall: How 2018 Looks So Far »
It’s not news that the nonprofit sector has a donor retention problem…you’ve likely heard about this “leaky bucket” phenomenon. You know, the one where we’re losing donors at such a high … More How to Increase Donor Loyalty: Donor Commitment Series (part 3 of 3) »
